Bugatti: Lifestyle

What is deluxe and true luxury? These are graceful forms and high-quality handwork! Style and hand made are highly regarded in all areas of our lives.

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An Italian with impeccable taste, Ettore Bugatti, during the heyday of Belle Epoque (the "beautiful era", the last decades of the 19th century and until 1914) founded a company that became a symbol of style, outstanding craftsmanship and the highest quality, as well as refined shapes and silhouettes. His father, Carlo Bugatti, was a famous furniture designer who graduated from the Brera Academy of Fine Arts in Milan and worked in his own special style - Art Nouveau is exotic. Carlo was constantly experimenting with new materials, and his works are still very expensive. Ettore Bugatti also studied at the Academy of Brera in the faculties of architecture, sculpture and painting. But he devoted his life to cars. Throughout his life, he made about 1000 inventions in this field. Art and technology, French chic and German precision are so closely intertwined at times.
In the automotive industry, the Bugatti brand is still at the very top. At the end of the last century, it was Bugatti who created the “deluxe” segment with cars worth more than a million euros. Now the brand wants to prove that this lifestyle extends not only to cars, but also to how their owners are dressed. Last year, a presentation of a new project took place - clothing and accessories for men. Naturally, also of the "deluxe" class.
Actually, this is not really a new project for Bugatti.After all, Ettore created not only cars, but also clothes for himself and his family, accessories, including the famous car bag. And at exhibitions, cars, as a rule, are demonstrated accompanied by beautiful models.
Tribute to the traditions in the new project is expressed in the application of the characteristic elements of the brand. For example, in the use of two colors - after all, many Bugatti cars are also two-tone, both historical and modern. Sweaters and ties use the stitch that was once intended for the seats of Bugatti cars. The lapel of the jackets is decorated with a dancing elephant, the figure of which was invented for the radiator cap of the Bugatti 41 Royale. The clothes of the new line, by the way, are demonstrated along with cars according to the traditions of auto shows. Each item in the collection has a “Made in Italy” label. After all, handmade is also a luxury.
Well, and to custom-tailor a suit with the logo of a personal signature Ettore Bugatti from the new collection can only owners of Bugatti cars. Such an exclusive.
A LITTLE HISTORY IN FACTS
1908 Ettore Bugatti created his first car. A few years later, small-scale production was established in the basement of the Bugatti house in Cologne.
1914 Escaping ruin, Bugatti sells the license of the French Peugeot campaign, since then cars have been manufactured in France.
1924 The most successful year in the history of the brand: the production of cars has been established, race cars have achieved fabulous success in racing.
1939 Ettore’s son, Jean, died, after which the brand passes from one hand to another, sales are reduced to a minimum.
1998 The brand goes under the patronage of the Volkswagen concern and its revival begins, Bugatti cars continue to set the tone in the automotive industry.
Photo: PR.
The material was prepared by Elena Karpova.